This course offers an in-depth look at how consumer behavior drives effective marketing strategies, focusing on the psychological aspects and tactics that influence buying decisions. You’ll explore how companies use innovative techniques to engage customers, often encouraging them to purchase items they don’t necessarily need. Key topics include the role of analytics and surveillance in studying customer behavior, the impact of gender and social influences on purchasing decisions, and the subtle power of colors in branding and advertising.

By understanding these principles, students will learn how to go beyond traditional marketing tools, adopting a reflective approach that builds trust and fosters sustainable success. The course also examines fair and transparent advertising methods, highlighting how leveraging social influence through friends and family can enhance consumer loyalty. From famous advertisements that effectively utilize consumer behavior principles to real-world tactics that engage customers, this course provides the foundation for developing marketing strategies that resonate with today’s consumers.

What Will Students Learn?

• Insights into how companies persuade customers to buy products they might not need.
• How to integrate marketing thinking into everyday decision-making, not just through tools.
• The role of surveillance and analytics in understanding customer movement and preferences.
• Ways to increase sales significantly without a direct increase in spending.
• Analysis of famous ads that successfully apply consumer behavior principles.
• Techniques for leveraging social influence from friends and family in marketing strategies.
• The six primary methods companies use to drive consumer decisions.
• Strategies for choosing colors that encourage customer purchases and engagement.
  
  

Course Requirements

• No prior marketing experience is required.
  
  

Who Is This Course For?

• Marketing enthusiasts looking to understand the psychology behind consumer behavior.
• Marketing managers are seeking deeper insights to enhance results.
• Non-marketing professionals who collaborate with marketing teams.
• Business owners wanting to better engage with marketing departments or agencies.

This course is designed to give you a well-rounded understanding of consumer psychology in marketing, enabling you to craft strategies that connect authentically with customers and drive results.